Helping Women After Breast Cancer
after BREAST CANCER (ABC) is a registered charity that was founded in 2013 by Alicia Vianga, a certified bra fitter and owner of Premier Jour Fine Lingerie, a Toronto-based intimate apparel boutique. When Alicia was asked to review the official Bra and Breast Prosthesis Guide for a major Toronto hospital, she identified a serious gap in the health care system. There was no program that provided breast prostheses or bras for cancer survivors in Toronto who had no insurance, or were financially challenged. Alicia knew it was time to start making a difference, and from that, after BREAST CANCER was born. It’s been well documented that women undergoing breast cancer treatment face many “out of pocket” expenses that quickly add up. after BREAST CANCER was set up to ensure that women have access to basic needs as well as mastectomy bras and breast prostheses if they can’t afford them.
“As a certified mastectomy fitter, I see women come into my boutique who, even after eight years having a mastectomy, still have socks in their bra because they can’t afford to buy a breast prosthesis, don’t know where to get it or they’re not wearing the proper support. It breaks my heart knowing that they work hard to survivor and now they can not afford the basic needs, that’s the reason why I decided to do something about it.”